our digital habits…


if there’s one thing the internet excels at, it’s without doubt the ability to provide endless ways and opportunities for us to waste time.  for that, it’s unrivalled…

for around five billion of us, it’s scrolling through socials, but otherwise there’s a seemingly unlimited amount of time-sapping apps and sites ready to digitally-hypnotise us and squash any temporary boredom.  day or night, we’re just a digital second away from turning our attention to aimless app-hopping and doom scrolling what’s going on around us

how can we be bored?  smartphones are now phones in name only.  in this app-age, calling someone just for a chat has not only become passé, but can at times feel ominous – what catastrophe awaits on the other end?  who died?  what awful global calamity is unfolding now?  our phones have morphed into an essential multi-tool, managing nearly every aspect of our lives.  we use apps for everything – to read, watch, listen, play and communicate, to buy stuff, to exercise, order food, book tickets, manage our finances, and pretty much everything else

we’ve come a long way since the first app in the mid-nineties – the built-in, Nokia version of the arcade game, Snake.  nowadays, the average smartphone user has around 50 apps installed, resulting in people checking their phones on average, over 150 times per day.  the dopamine-laden, news-related FOMO making it impossible to resist checking for updates for too long 

it’s a vicious circle.  the more useful our phones become, the more we use them.  the more we use them, the more our brains tell us to use our phones for whatever is needed, and so the more we feel an urge to check our phones even when we don’t have to.   so we waste hours scrolling through social media feeds, watching YouTube, playing games and keeping our minds occupied with random stuff that rarely contributes to our existence in any meaningful or significant way

I do acknowledge the irony of highlighting our app addition, whilst promoting (and hoping that you use) rewind, but it’s about steering our digital habits toward something more fruitful, encouraging more beneficial choices and providing a rewarding alternative to what we do while we are ‘plugged in’. if we are going to spend hours and hours on our phones, tablets and laptops (and let’s face it, we probably will), isn’t it better to allocate some of that time on building something of immense and ever-increasing personal value, rather than scrolling, clicking and tapping our way through infinite pages of negatively biased news, celebrity bullshit, random people’s opinions and ‘hilarious’, cat related content? 

many of our actions stem from unconscious habits rather than conscious choice, and our favorite apps become just that – habits.  they’re the ones that make you pick up your phone.  the ones your finger instinctively taps before your brain tells you to.  the ones that embed themselves into your life and make you give a shit about them.  the ones you now couldn’t live without.  good habits can be as addictive as bad ones, but they offer rewards far beyond momentary entertainment.  positive life habits provide positive life results – it’s that straightforward

and if it still feels a little daunting, maybe sign up with a friend or family member.  connecting with someone close to you in rewind to swap and share old memories and stories with, is a great way to fill your timeline faster than you would alone.  but as with anything in life, a little motivation is all that’s needed to kickstart your rewind experience, then hopefully a brand new, positive life habit will keep you adding to it for the years to come


for a deeper, more scientific dive into habits, watch https://youtu.be/Fq_zKRqyCNU

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